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Creativity is allowing yourself to make mistakes.
Design is knowing which ones to keep.

Design Thinking

Design Thinking is a design methodology that provides a solution-based approach to solving problems. It’s extremely useful in tackling complex problems that are ill-defined or unknown, by understanding the human needs involved, by re-framing the problem in human-centric ways, by creating many ideas in brainstorming sessions, and by adopting a hands-on approach in prototyping and testing. Understanding these five stages of Design Thinking will empower anyone to apply the Design Thinking methods in order to solve complex problems that occur around us — in our companies, our countries, and even our planet.

Design Strategy

User experience & Design strategy lies at the intersection of design and business strategy. It’s a plan-of-action on how to find out if the user experience of a product is aligned with the business objectives. It is used to create an understanding between designers and the goals of the business/ product/ feature. More specifically, it’s a document of guidelines and rules that outline how the design team aims to achieve the organisation/product objectives. Every part of the strategy should be researched, vetted and approved by relevant stakeholders.

Design Execution

The execution is where the rubber meets the ground. It is an essential part of the design process and has been traditionally given more preference over the other design disciplines. Despite the recent increase in popularity of design thinking and strategy, one should not ignore the execution part.