Recent Posts
Design is about the rendering of intent.
Start with a clear intent.

What is Value Centered Design

I see three different ways in which companies approach design. The first approach is the most obvious one. Since every business operates on the premise of generating profit, the default approach to...

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Building an organizational culture. And the pseudo concept of building a ‘Design Culture’.

Your personal core values define who you are, and a company’s core values ultimately define the company’s character and brand. For individuals, character is destiny. For organizations, culture is destiny. Tony Hsieh...

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8 stages in the life of a technology company

Or, how products and companies mature and die. If you have watched the cult sci-fi movie ‘Man from Earth’, chances are, you would have been sensitized some of the problems of living...

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4 things every designer should do, to make their voice heard.

Being a designer is a frustrating and thankless job. I’m tired of being called in at the fag end of the project. At this point, the team isn’t interested in design solutions....

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Maslow’s Hierarchy for developing products

When you are developing software products (or any product, for that matter) you always start with listing our requirements. This is what matters the most to users and inherently we understand this....

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Unlocking design values

For the few weeks I have been busy helping my clients unlock their design values. An in the process, I have been lamenting the time I’ve spent designing using an User Centered...

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