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Design is about the rendering of intent.
Start with a clear intent.

Agile is a mask for the mediocre

“Fail fast, fail often!” recommended the Lean Startup Guru. “No risk, no innovation!” warns the Agile Expert. “Don’t worry, we will fix that in our next iteration!” assures the Scrum Master. Behind...

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Design is an infinite game

In game theory there are two types of games. Finite games are those in which participants obey rules, recognise boundaries and announce winners and losers. The infinite game has changing rules, flexible...

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Design Thinking needs a makeover

About a year ago, Natasha Jen gave this provocative talk at the 99U conference. It was an emotional outburst about Design Thinking. Natasha vehemently disagrees with the value Design Thinking provides. She...

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User-centrism is flawed

If you want some Monday morning inspiration, I suggest you watch this video. It is a 1997 meeting where Steve Jobs is addressing the Apple team after his return to Apple. He...

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When needs collide

Recently, a client of mine had a rather interesting request. They had some unsold inventory that they wanted to push and based on this business need, there was a re-prioritization of design...

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Walking in your footsteps…

Empathy is a buzzword. Today, we have ‘Empathetic Marketers’, ‘Empathetic Managers’ and of course ‘Empathetic Designers’.  Everybody wants to use this trait at work. I’m sure, you do too. And why not? After...

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