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Design is about the rendering of intent.
Start with a clear intent.

Unlocking design values

For the few weeks I have been busy helping my clients unlock their design values. An in the process, I have been lamenting the time I’ve spent designing using an User Centered...

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Design Thinking is Dead.

Long Live Design Thinking. In my past few articles I’ve been rather critical about Design Thinking. My thinking so far has been based on the following four points: As with all things,...

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Agile is a mask for the mediocre

“Fail fast, fail often!” recommended the Lean Startup Guru. “No risk, no innovation!” warns the Agile Expert. “Don’t worry, we will fix that in our next iteration!” assures the Scrum Master. Behind...

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Design is an infinite game

In game theory there are two types of games. Finite games are those in which participants obey rules, recognise boundaries and announce winners and losers. The infinite game has changing rules, flexible...

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Design Thinking needs a makeover

About a year ago, Natasha Jen gave this provocative talk at the 99U conference. It was an emotional outburst about Design Thinking. Natasha vehemently disagrees with the value Design Thinking provides. She...

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User-centrism is flawed

If you want some Monday morning inspiration, I suggest you watch this video. It is a 1997 meeting where Steve Jobs is addressing the Apple team after his return to Apple. He...

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