The irrational user
Do we treat users as irrational humans? Richard Thaler, the Nobel Prize winning economist, talks about a mythical species that is real only to an economist. The Homo Economicus – he calls...
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Using Value Centred Design
An example of putting the process into practice. Over the last couple of articles we have been exploring Value Centred Design in detail. The articles so far cover the following topics: What...
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How to find your product value statement
Running an effective ‘Value Discovery Workshop’ “Trust is maintained when values and beliefs are actively managed.” Simon Sinek Very few product design journeys start off with a well-defined purpose, cause or belief....
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The Design Process is broken.
And here’s how we can fix it. I hate to break the bad news, but something we dread about has happened. The process we use to design our products is broken. I...
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What is Value Centered Design
I see three different ways in which companies approach design. The first approach is the most obvious one. Since every business operates on the premise of generating profit, the default approach to...
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Building an organizational culture. And the pseudo concept of building a ‘Design Culture’.
Your personal core values define who you are, and a company’s core values ultimately define the company’s character and brand. For individuals, character is destiny. For organizations, culture is destiny. Tony Hsieh...
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