No products in the cart.

Recent Posts
Design is about the rendering of intent.
Start with a clear intent.

The Framing Effect in UX?

Why to avoid Narrow Framing when making design decisions. Framing biases occurs when people make a decision based on the way the information is presented, as opposed to just on the facts...

Read More

The irrational user

Do we treat users as irrational humans? Richard Thaler, the Nobel Prize winning economist, talks about a mythical species that is real only to an economist. The Homo Economicus – he calls...

Read More

Using Value Centred Design

An example of putting the process into practice. Over the last couple of articles we have been exploring Value Centred Design in detail. The articles so far cover the following topics: What...

Read More

How to find your product value statement

Running an effective ‘Value Discovery Workshop’ “Trust is maintained when values and beliefs are actively managed.” Simon Sinek Very few product design journeys start off with a well-defined purpose, cause or belief....

Read More

The Design Process is broken.

And here’s how we can fix it. I hate to break the bad news, but something we dread about has happened. The process we use to design our products is broken. I...

Read More

What is Value Centered Design

I see three different ways in which companies approach design. The first approach is the most obvious one. Since every business operates on the premise of generating profit, the default approach to...

Read More