How to write a UX Story
In 2006, Heidi Tran & Brianna Cry, two preschool girls, met on a dinner cruise in Hawaii. They immediately bonded for one night but lost touch for 12 whole years. It was...
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Validate your strategy using prototypes.
Strategy is about Deliberate Intentions. Execution is about Deliberate Action. You need both, often in equal measure, to win. Amit Somani Amit is a Managing Partner at Prime Venture Partners, and I...
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8 steps to design an inspired MVP.
The MVP should be a prototype, not a product. Marty Cagan Marty Cagan is a founder partner at the SVPG and author of the highly influential book on creating tech products, Inspired....
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The Framing Effect in UX?
Why to avoid Narrow Framing when making design decisions. Framing biases occurs when people make a decision based on the way the information is presented, as opposed to just on the facts...
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The irrational user
Do we treat users as irrational humans? Richard Thaler, the Nobel Prize winning economist, talks about a mythical species that is real only to an economist. The Homo Economicus – he calls...
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Using Value Centred Design
An example of putting the process into practice. Over the last couple of articles we have been exploring Value Centred Design in detail. The articles so far cover the following topics: What...
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