Good habits to help meet design goals
Using vision, goals and habits in design As a designer, you would have been trained to recognise the importance of the design process. Some of you will have also used a design...
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How to write a UX Story
In 2006, Heidi Tran & Brianna Cry, two preschool girls, met on a dinner cruise in Hawaii. They immediately bonded for one night but lost touch for 12 whole years. It was...
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Validate your strategy using prototypes.
Strategy is about Deliberate Intentions. Execution is about Deliberate Action. You need both, often in equal measure, to win. Amit Somani Amit is a Managing Partner at Prime Venture Partners, and I...
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8 steps to design an inspired MVP.
The MVP should be a prototype, not a product. Marty Cagan Marty Cagan is a founder partner at the SVPG and author of the highly influential book on creating tech products, Inspired....
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The Framing Effect in UX?
Why to avoid Narrow Framing when making design decisions. Framing biases occurs when people make a decision based on the way the information is presented, as opposed to just on the facts...
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The irrational user
Do we treat users as irrational humans? Richard Thaler, the Nobel Prize winning economist, talks about a mythical species that is real only to an economist. The Homo Economicus – he calls...
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