Design Thinking is Dead.
- posted August 29, 2018
Long Live Design Thinking.
In my past few articles I’ve been rather critical about Design Thinking. My thinking so far has been based on the following four points:
- As with all things, change is inevitable and it is just about time that Design Thinking needs to change.
- Secondly design is not something that has an end goal. It is a constant state of evolution. The current processes may not be geared for the infinite game.
- Time bound process forces mediocre outcomes.
- Finally the whole view that we should start with the user is fundamentally flawed.
What is the alternative?
Over the past couple of weeks I’ve been experimenting with a ‘Value Cantered Approach’ to design with my clients and I must say this is already starting to reap excellent results. While I’m not yet ready to reveal the process I would urge you to stay tuned. I think it is could be the start of a new revolution. Here’s a glimpse of the process.