Yahoo Small Business

Software Application

Project details

Client: Yahoo!
Project: Small Business
Services: Mobile Application Design, Web Application Design, UX Strategy


The flagship product of Yahoo Small Business was being redesigned. I was responsible for all aspects, from the strategy, conception to execution of the redesign. I came up with the initial vision and then developed the key features for the product. The design did a complete re-imagining of the product including guidelines on how the product should interact with modules that would be developed by other companies. The idea was to enhance the usability of the product and reposition it as a new-generation e-commerce platform.

Identifying the problem

A detailed IA analysis was carried out of the legacy product and much simplified UX strategy was suggested. This reduced a number of overheads in the product complexity and made it more intuitive.